Design of indoor and outdoor venue for a 2-day fashion event.
Location: Barcelona, Spain
Delivery: September 2009
Total area: 1000 m2
Project team: M. Tepedino, N. Toribio, C. Zappulla, G. Di Mauro, C. Gortani, T. Voskresenskaya
Fad is a cultural organization which promotes art, fashion and design events. Every six month it organizes Modafad, a fashion show and sales event where a selected number of talented upcoming fashion students exhibit their work to a wider public.
The concept for the event was an exercise in modular design and reconfiguration. Thousand of beer crates provided by a local brewer as a form of sponsorship were used to organize the space according to functions (billboard, stage, catwalk, seating arrangements and bar). The crates were then rearranged overnight after the catwalk show was over to create market stalls. The installation occupied the interior of an historic building and part of the square in front of it.